1:1 coaching, masterminds, meditation classes, wellness supplements or adaptogens for making health tonics, acupuncture, etc. We hear so much marketing around what you NEED. “You NEED this herb tonic to be healthy.” “You NEED this seminar to be successful/happy.”
And with coaching, it's especially prevalent. I can't tell you how many times I've heard fellow coaches says, "So and so really needs a coach. He just doesn't get ‘it’." or ''She needs coaching, because she doesn't even realise she's looking for all the answers in the wrong places." And if I'm being honest, I was guilty of this too years ago fresh out of coach training and eager to help the world. I’d meet people that I thought “needed” coaching. The reality is that you probably don't NEED coaching. You won’t die without it. BUT you will massively benefit from it if you have a specific goal, insecurity or challenge you'd like help fulfilling.
So why get coached?
That's the real question.
Why invest in something you arguably don't NEED?
Hiring a coach, is like buying an iPhone:
Think of it this way: you also don't NEED your iPhone. It's a luxury just like coaching is. Yet why do most of us choose a smartphone over a simple flip phone? And why do so many of us choose Apple specifically?
I've never met anyone who signed up for coaching with a good coach and regretted it. People choose Apple because they know the brand will deliver certain user experiences that other brands cannot. With a great coach, you can get similar results in your personal and business life.
Curious to see who you could be with a coach? Schedule a free coaching call to see if coaching is for you.