We've all been there or know someone that's been there...digitally connecting with someone that seems too good to be true, but choosing to believing in what they're offering anyway!
And only after you're on their hook, do you realize, you've been CATFISHED!
I truly believe most coaches want to do good in the world and make a living sharing their gifts and changing lives.
That being said, catfishing is more common than we may think in the online coaching space. That's because some coaches prioritize fancy pants marketing over the actual delivery of their offer and promise.
One of the hardest (and most important) lessons I ever learned was getting catfished by a well known online business coach. To this day, their sales page is one of the greatest things I've ever read. It ticked all...
1:1 coaching, masterminds, meditation classes, wellness supplements or adaptogens for making health tonics, acupuncture, etc. We hear so much marketing around what you NEED. “You NEED this herb tonic to be healthy.” “You NEED this seminar to be successful/happy.”
And with coaching, it's especially prevalent. I can't tell you how many times I've heard fellow coaches says, "So and so really needs a coach. He just doesn't get ‘it’." or ''She needs coaching, because she doesn't even realise she's looking for all the answers in the wrong places." And if I'm being honest, I was guilty of this too years ago fresh out of coach training and eager to help the world. I’d meet people that I thought “needed” coaching. The reality is that you probably don't NEED coaching. You won’t die without it. BUT you will massively benefit from it if you have a...
So how do you know if a coach is great? This question can be tricky to answer.I'm going to be perfectly honest with you: Coaching is not regulated industry. Let me say that again: Coaching is NOT a regulated industry. Medicine, Nutrition, Psychology, Law, etc. are all regulated under professional bodies and industry regulations. Coaching is not.
The coaching industry is growing by the thousands each year. If you spend any time online, you’ll find coaches specializing in almost everything—life coaching, business coaching, millennial coaching, wealth coaching, menopausal women coaching, corporate coaching, relationship coaching, etc. Hiring a coach is a powerful way of shortening the distance between where you are today and where you want to be.
But how do you actually understand what coaching is before deciding whether to hire a coach?
Here are 4 things to know: