What is Coaching? The No BS Answer

coaching Mar 19, 2019

The coaching industry is growing by the thousands each year. If you spend any time online, you’ll find coaches specializing in almost everything—life coaching, business coaching, millennial coaching, wealth coaching, menopausal women coaching, corporate coaching, relationship coaching, etc. Hiring a coach is a powerful way of shortening the distance between where you are today and where you want to be.

But how do you actually understand what coaching is before deciding whether to hire a coach?

Here are 4 things to know:

  1. Coaching is NOT Therapy.Coaching and therapy are not the same modalities. They both are healing modalities that aim to help clients work through their behavioral or emotional obstacles. But typically, they use different means of getting results. Although some forms of therapy are forward focused, most psychotherapy tends to focus on the past. It looks backwards to analyze why you are the way you are. Life coaching, on the other hand, tends to be forward looking. It focuses on where you are today and what needs to happen to get you to where you want to be. Coaching tends to focus more on removing present obstacles in the way and on action steps toward goals. Psychotherapy takes you from dysfunctional to functional. Coaching takes you from functional to optimal. They both serve a purpose, and it’s up to you as the client to decide what appeals more to you.

  2. Coaching holds you accountable to do what you say you’re going to do. Just like a good personal trainer holds you accountable to your exercise and weight loss goals during and in between sessions, a good coach does the same with your life or business goals.

  3. Coaching in and of itself is NOT consulting. Make sure you’re clear on whether you want a coach or consultant before hiring. Note: Many coaches will also act as consultants and mentors and give you specific instructions and guidance on something like a business plan, for example. It depends on their area of expertise.

  4. Coaching focuses on growth and results. A coach is objective and is not attached to your stories, limiting beliefs or excuses. Coaching gives you tools and practices to reach your goals so that you may continue the process after the coaching relationship is over. Coaching is one of the most powerful ways to accelerate personal and professional growth. The key is to find a coach that is able to guide you objectively with their expertise in the area that you are looking to be coached in.
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